Discover the Best Times to Post on Social Media for Optimal Engagement
Each brand’s audience is different, so there are no universal best times to post on social media. However, Sprout Social’s latest data highlights the times where each social app sees the most engagement:
For Facebook, weekdays between 9am and midday are best, while Sundays are the worst days to post. Instagram sees the most engagement on weekdays between 9am and 2pm, with less activity on Fridays and weekends. LinkedIn company pages have the most engagement on Tuesdays and Wednesdays between 10am and 12pm. Pinterest’s best time to Pin is Tuesdays to Fridays at 1am. TikTok engagement peaks in the afternoon from 2pm to 6pm on weekdays, and X sees the most engagement on weekdays between 9am and 3pm.
Remember, these are just guides based on overall trends, so individual results may vary. Use this information to experiment and find the best posting times for your specific business and audience. Check out Sprout Social’s full report here.