- Instagram introduces trial reels to test content with non-followers.
- Trial reels allow creators to experiment with new content formats and genres.
- Creators can easily share trial reels with followers if they perform well.
Instagram Introduces Trial Reels for Testing Content
Today, Instagram is launching trial reels, a new feature that allows creators to test out content with non-followers. This tool helps creators experiment with new ideas without the fear of how their existing followers will react.
If you want to try out a new storytelling format, genre, or topic, trial reels give you the opportunity to gauge how your content might perform. You can then choose to share the content with your followers if it resonates well.
To share a reel as a trial, creators can toggle on the “Trial” option before sharing. After sharing, key engagement metrics are available to track performance. Trial reels will be gradually rolled out to all eligible creators globally in the coming weeks.