- Teen Accounts are being expanded to offer more protections and benefits to teens and parents.
- Parents will receive notifications on Instagram to help them understand the importance of correct age information online.
- New AI technology will help identify suspected teens and place them in appropriate Teen Account settings.
Working With Parents and New Technology to Enroll More Teens Into Teen Accounts
As the Teen Accounts feature continues to grow, efforts are being made to ensure more teens are enrolled in the program. Parents will receive notifications on Instagram to educate them on the significance of accurate age information online and provide tips for verifying their teens’ ages. Additionally, AI technology will be used to identify suspected teens and automatically place them in Teen Account settings.
We launched Instagram Teen Accounts last year to provide parents with peace of mind and built-in protections for teens. The positive feedback from parents and teens has led to the expansion of Teen Accounts to Facebook and Messenger. With over 54 million active Teen Accounts globally and high satisfaction rates, efforts are being made to encourage more teens to benefit from these protective settings.
Parents will be guided on how to have conversations with their teens about age accuracy online, and experts like pediatric psychologist Dr. Ann-Louise Lockhart have provided tips for these discussions. AI technology will play a role in proactively identifying suspected teens and placing them in Teen Account settings to ensure age-appropriate online experiences.
While the digital world evolves, collaboration with parents is essential to ensure teens have the necessary protections in place. By working together and utilizing new technologies, the goal is to create a safer online environment for all teens.
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