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Discover the Best Times to Post on Social Media for Maximum Engagement
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Understanding the best times to post on social media can greatly enhance your engagement rates. Sprout Social has recently published its latest guide, derived from insights gathered from 30k business users, to help you optimize your posting schedules across various platforms.
For Facebook, it’s recommended to post in the mornings on weekdays as users are most active between 9am and 12pm. Instagram shows higher engagement on Mondays through Thursdays from 10am to 3pm, while LinkedIn sees optimal response after 10am on weekdays.
On Pinterest, posts between 1pm and 2pm tend to garner more engagement, and TikTok users are most active on Wednesdays between 2pm and 5pm. For X, the best times to post fall on Tuesdays through Thursdays from 9am to 2pm.
Remember that algorithmic changes and individual user behaviors can also impact post performance. For further details, you can access Sprout’s full report on the best times to post in 2025, including insights on YouTube, here.