- If you want to update your content approach for 2024, consider adding more Reels video clips into your mix, according to Emplifi’s latest video performance analysis.
- Emplifi found that longer Reels clips on Instagram drove more views compared to shorter ones, outperforming TikTok in terms of view counts.
- On Facebook, Reels are outperforming regular video uploads by a significant margin, reflecting Meta’s emphasis on Reels clips.
Reels Video Clips: The Key to Content Success in 2024
If you’re looking to revamp your content strategy for the year 2024, incorporating more Reels video clips into your mix might be the way to go. Emplifi’s latest video performance analysis reveals that Reels outshine other formats in terms of views and engagement. Here’s what you need to know:
1. Reels Perform Better on Instagram: After analyzing over 1,300 brand Instagram (IG) and TikTok sister profiles, Emplifi found that longer Reels clips garnered more views compared to shorter ones. Short Reels (under 30 seconds) received a median of 6,145 views, while medium-length Reels (30 to 90 seconds) earned a median of 7,830 views. This data indicates that Reels content performs exceptionally well on Instagram.
2. Reels Outshine TikTok: Despite TikTok’s reputation as a popular platform, Emplifi’s analysis shows that Reels clearly outperform TikTok in terms of view counts. This finding is particularly interesting considering the hype around TikTok. While these numbers represent brand content specifically, they indicate the relative popularity and effectiveness of Reels on both platforms.
3. Reels Dominate Facebook: Emplifi’s data reveals that Reels surpass regular video uploads on Facebook by a significant margin. Facebook Reels garnered more than three times the median views compared to other video content on the platform. This aligns with Meta’s (formerly known as Facebook) emphasis on Reels as a key driver of engagement across its apps.
4. Stories vs. Reels: Brands still tend to post more Stories on Instagram despite the rise of Reels. However, Reels have taken over as the primary engagement driver, overtaking Stories. This shift in popularity could impact your content planning and prompt you to consider incorporating Reels into your strategy.
While these insights provide a general overview, it’s important to tailor your content approach to your specific audience. Emplifi’s full report offers more detailed analysis and recommendations to help you make informed decisions about your content strategy for 2024.
Remember, staying up to date with emerging formats like Reels can help drive reach and engagement across Meta’s apps. Consider exploring Reels as a valuable addition to your content mix and keep an eye on evolving trends in the ever-changing landscape of social media.
For more information, you can check out Emplifi’s full report here.