- Meta is introducing new video AI elements to Instagram through an integration with its Movie Gen engine.
- While AI image generation may be interesting, it may not necessarily enhance the social aspect of social media.
- Storytelling and human connection remain key in utilizing these new AI features effectively.
Meta’s AI Push: Changing the Social Media Landscape
Meta is set to introduce new video AI elements to Instagram, allowing users to create wholesale edits of their video clips in-stream. This integration with Meta’s Movie Gen engine will enable users to switch backgrounds, outfits, and even create Muppet versions of themselves.
While these AI tools may lead to new creative trends, they may also detract from the core social aspect of social media, which revolves around real human connection and shared experiences. AI image generation, in particular, may not necessarily reflect users’ lived experiences or creativity.
While Meta’s AI video tools offer enhancements and creative possibilities, storytelling and human connection remain essential for meaningful engagement on social media platforms. Without a central narrative or relatable story, these AI-generated novelties may fail to resonate with users.
As users experiment with these new AI features, the true value lies in using them purposefully to enhance communication and storytelling. When utilized effectively, these AI elements can serve as complementary features that add depth to user-generated content on social media.