- All Instagram users can now share feed posts and Reels with a selected group of people on their “Close Friends” list.
- This feature allows for more intimate connection and engagement on the platform.
Instagram Introduces New “Close Friends” Feature for More Enclosed Group Sharing
Instagram has officially announced that all users will now be able to share feed posts and Reels with a selected group of people on their “Close Friends” list. This feature, which was initially rolled out to selected users in September, provides a way to facilitate more intimate connection and engagement in the app. Instagram introduced the “Close Friends” feature for Stories in 2018, allowing users to create a list of up to 100 people for more contained group sharing. With the addition of Notes and Reels, users now have more options for enclosed group engagement. Today, Instagram has made it possible for all users to post to “Close Friends” in Reels. This move is part of Instagram’s efforts to cater to the growing trend of more private, enclosed sharing on social media platforms. The rise of AI-recommended content in user feeds has also contributed to this shift, as it leaves less room for updates from friends and family. By providing more options for enclosed group sharing, Instagram aims to keep users actively sharing on its platform. It will be interesting to see if users embrace these new updates and start posting more frequently in enclosed groups.