- Reels are Meta’s fastest-growing content type, driving over 200 billion views a day across Facebook and Instagram.
- Short-form content has changed web consumption trends, making it easier to connect with your audience through short video clips.
- Meta has published a new overview of Reels ads, offering key tips, influencer partnerships, case studies, and more.
Are Facebook and Instagram Reels the Key to Your Holiday Marketing Strategy?
Will you be using Facebook and/or Instagram Reels in your marketing push this holiday season? It’s worth considering, as Reels are Meta’s fastest-growing content type, driving over 200 billion views a day across the two apps. Short-form content has changed broader web consumption trends, making it easier than ever to build connections with your audience through short video clips. While creating resonant Reels videos may not be easy, research and practice can improve your chances of boosting your promos with short video clips. This also applies to Reels ads and promotions that catch people in the Reels feed. Meta has published a new overview of Reels ads, including key tips, influencer partnerships, case study notes, and more – a handy resource for considering your Reels ads strategy.