- Meta has opened a pop-up store in Los Angeles to promote its Ray Ban smart glasses for the holiday season.
- The retail space offers various try-on experiences, VR elements, customization options, and live entertainment events.
- Meta plans to continue its retail experiments, with more stores and experiences expected in the future.
Meta’s Bold Move to Showcase Ray Ban Smart Glasses in LA Pop-Up Store
Meta is making a significant push to boost sales of its Ray Ban smart glasses this Christmas by opening a dedicated “Meta Lab” pop-up store in Los Angeles. The store aims to showcase the advanced features of the smart glasses and provide a glimpse into the future of Meta’s hardware products.
As part of the retail experience, customers can enjoy try-on experiences, VR elements, a customization shop, and live entertainment events. The store will host various programs, including stand-up comedy, live podcasts, workshops, and cooking classes to attract more visitors.
Meta’s retail experiments are just the beginning, with plans for more stores and experiences in the near future. The pop-up store in Los Angeles will remain open until December 31st.