- Social media managers are losing access to the valuable Facebook analysis tool, CrowdTangle.
- Meta is discontinuing support for CrowdTangle due to evolving technology and changing regulatory conditions.
Say Goodbye to CrowdTangle: Meta Pulls the Plug on Valuable Facebook Analysis Tool
Social media managers, get ready to bid farewell to CrowdTangle, the platform that provides valuable Facebook and Instagram content analysis. Meta has decided to discontinue support for CrowdTangle, citing evolving technology and changing regulatory conditions as the reasons behind this decision.
Many users have relied on CrowdTangle to track Pages and accounts, gather insights into activity, monitor content trends, engagement behaviors, and more. However, Meta’s decision means that CrowdTangle will no longer be available after August 14th. This move is expected to impact social media marketing strategies, as users will have to find alternative tools to stay ahead of the curve.
While Meta suggests using its Content Library, Content Library API, and Ads Library as alternatives, these options do not provide the same level of research capacity or user-friendly interface as CrowdTangle. This loss will result in less scrutiny of Facebook and Instagram trends, limiting the ability to analyze Page performance effectively.
Despite the disappointment of losing CrowdTangle, social media professionals will need to adapt and make the most of the tools that are still available to them in order to continue providing in-depth analysis and staying competitive in the ever-evolving digital landscape.