Start with an available report
The research index should link to reports that have actually been published and verified. A calendar month passing does not mean that a report exists. If a period is unpublished, use the methodology page and available report list rather than inferring results.
Ask what was measured
Look for the account sample, observation window, missing data and definitions. Public likes and comments are different from private reach, shares and saves. A report must not draw private-metric conclusions from data that did not observe those metrics.
Turn a finding into a small experiment
Choose one relevant idea and compare it with your own baseline. A relationship in a sample does not establish an official algorithm rule or prove causation. Earlier claims on this article about a universal shares multiplier and guaranteed virality have been removed because the available evidence does not support them.
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