How the TikTok side works
Points, and what each action costs
You earn points by engaging and spend them to receive. Actions are priced by the attention they cost the person performing them rather than by how many taps they take — a deep dive is three videos watched end to end; a save is one tap on a video you were already watching. A flat rate would make the cheapest and the most expensive action cost a creator the same.
The four built exchanges
Watch
One video, watched through.A matched creator opens your video in the TikTok app and watches it to the end. Watch time is the signal TikTok weighs most heavily and the one that costs a viewer the most. It is also the only one of the four whose price is not flat: a ninety-second video asks far more of a viewer than a twelve-second one, and the cost follows the ask.
- Room opens at
- 4 creators
- Spend multiplier
- 1× to 2.25× by length, up to 5.175× looped
- Delivery checkable
- No — self-reported
Saves
One tap, on a video you were already watching.A save is never served on its own. It is offered only as the second step of a watch-then-save pair on the same video, because a burst of saves arriving with no watch time behind them is exactly the fingerprint automated-engagement detection looks for.
- Room opens at
- 4 creators
- Spend multiplier
- 0.5×
- Delivery checkable
- No — self-reported
Comments
Reading the video properly, then writing something true about it.The only TikTok exchange whose delivery can be checked against a public surface — comments are visible on the video, so the system can confirm one arrived rather than take a member's word for it. It is also the one that carries the most risk if done badly, which is why it is one of only two exchanges with a cap of its own, and the tighter of the two.
- Room opens at
- 5 creators
- Spend multiplier
- 3×
- Delivery checkable
- Yes — publicly visible
Deep Dive
Three videos, watched end to end.A visit to your profile rather than to a single video: a matched creator opens your account and watches several videos through. It is the most expensive action on the board because it asks the most of the person performing it, and it is the only one aimed at the profile rather than a post.
- Room opens at
- 6 creators
- Spend multiplier
- 3.5×
- Delivery checkable
- No — self-reported
Three of the four cannot be verified by anyone. TikTok exposes no third-party signal for watches, saves or profile visits, so they run on the honour system backed by pattern review rather than by proof. Only comments are visible on a public surface. This is stated here rather than buried because the alternative is implying a verification that does not exist.
Earning
7 engagements earn 1 point on the free tier, 6 on Pro and 5 on Max.
These are identical to the Instagram rates, deliberately, so a member's intuition carries between the two and the economies stay comparable if the balances are ever merged.
A new account cannot bank points until it is 14 days old and has posted 5 videos. It can give engagements from the first day.
Spending
One point delivers 5 engagements at the base rate. Each action carries a multiplier against that base: a multiplier of 3 means a third as many engagements per point.
Saves are half, because a save costs the person almost nothing on a video they were already watching. Comments are three times, and Deep Dive three and a half.
The delivery ceiling applies on top of all of it. Points buy a request, not an outcome — a video that earned little reach of its own receives little regardless of what is spent.
Watch is the one that is not flat
The other three exchanges cost the same whatever the video. Watch does not, because a ninety-second video asks far more of a viewer than a twelve-second one, and pricing both the same would quietly subsidise long videos at short-form creators' expense.
A watch is priced by duration band multiplied by rewatch tier. Both tables are below, and they multiply: a video longer than 45 seconds requested at three loops costs 2.25 × 2.3 = 5.175, so one point buys roughly one of those rather than 5.
This is published rather than averaged on purpose. An average multiplier for Watch would be a number describing no actual transaction, and it is the figure a creator most needs before deciding what to request.
By video length
- 20 seconds or less
- 1×
- up to 45 seconds
- 1.5×
- longer than 45 seconds
- 2.25×
By rewatch tier
- watched once
- 1×
- watched twice
- 1.7×
- watched three times
- 2.3×
The two multiply. Enforced by TtWatchEngagementService::spendCostMultiplier(), which overrides the flat rate the
exchange registry would otherwise apply — so the registry's own value for Watch is never what a watch costs.
Common questions
Can I buy points?
There is no billing integration on this site, on either platform. Pro and Max exist in the product and cannot currently be purchased.
Do Instagram and TikTok points share a balance?
No. Every action keeps its own balance, on both platforms.
Why is a save cheaper to receive than a watch?
Because it costs the giver less. Pricing follows the attention spent, and a save is one tap during a video someone was already watching.