Live feature
The Discovery Engine
Most creators write their bio for people who already found them. The name field in particular is searchable, and it is usually wasted on a duplicate of the handle.
- Optimises
- name + bio
- Searchable field
- name
- Cost
- Free
- Password needed
- No
The name field
Instagram matches search queries against the name field, not just the username. Repeating your handle there spends the single most searchable line on your profile saying nothing new.
The Engine proposes a name and bio built around what someone looking for an account like yours would actually type.
What it will not do
It will not fill your bio with unrelated keywords. A profile that reads as spam converts worse, and the traffic it attracts does not engage.
Common questions
Does the Instagram name field affect search?
Yes. Instagram matches search queries against the name field as well as the username, so filling it with a duplicate of your handle wastes the most searchable line on the profile.
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Every figure on this page comes from the running product. Where a number could not be verified it is not printed — see the methodology.
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