PodSwap - Technical Infrastructure for Organic Instagram Engagement

Glossary

Topical matching

Matching creators by subject as well as audience size, so attention arrives from plausible viewers rather than from anyone available.

A recommendation system builds its picture of who a video suits from who engaged with it. Attention from people with no interest in the subject teaches it something false, which is why volume without topic is self-defeating even when nobody is caught.

On PodSwap, follower bracket outranks subject and subject outranks everything else, on both platforms.

See also

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