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How to use Post Scores

Understand how posts compare with your usual results and where a rewrite might help. Automatic per-post scoring is restricted; the public caption grader is free.

Reviewed 21 October 2026

Post Scores dashboard with example setup scores and rewrite suggestions
Example automatic scoring view. Access restrictions apply; the public caption grader is separate. Demo account · Select image to enlarge.

See how your account is changing

Account Insights brings public account metrics and posting trends together. Compare similar periods and look for patterns across several posts instead of reacting to one result.

Decide what to improve

Account Report combines account signals into a prioritised review with strengths, changes to try and ideas for your next post. It is an assessment from observed data, not access to Instagram’s ranking system.

Review individual posts

Post Scores can compare results against your usual performance and link back to Post Studio for a rewrite. Automatic per-post scoring is restricted; the public caption grader remains free.

Access and limitations

Public data does not expose private reach, saves, shares or watch time. Missing measurements should remain missing. A score helps you choose an experiment; it cannot predict the platform’s next recommendation.

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