Follower brackets
Micro-Influencers 2,500+ followers
Where content format starts to separate accounts more than posting frequency does.
- Range
- 2,500+ followers
- Exact-match weight
- +100,000
- Adjacent bracket
- +90,000
Growing from here
- Compare formats against each other on your own account rather than following general advice.
- Caption quality begins to compound. A rubric score below 40 out of 70 usually means the caption is doing none of the work.
Where this sits in the ramp
- <500 Newcomers
- 500+ Community Builders
- 1,000+ Nano-Influencers
- 2,500+ Micro-Influencers
- 5,000+ Rising Voices
- 10k+ Mid-Tier
- 25k+ Power Players
- 50k+ Macro
- 100k+ Verified Voices
- 250k+ A-Listers
- 500k+ Mega
- 1m+ Millionaire Club
- 5m+ Vanguard
- 10m+ Titans
- 25m+ Stratosphere
- 50m+ Pantheon
- 100m+ Centurions