Follower brackets
Newcomers Under 500 followers
The widest bracket in practice, and the one where engagement rate is least meaningful — a single post reaching one extra person moves the percentage several points.
- Range
- Under 500 followers
- Exact-match weight
- +100,000
- Adjacent bracket
- +90,000
Growing from here
- Post consistently enough to give the account a baseline to measure against. Under about twelve posts, none of the analytics on this site can tell you much.
- Exchange engagement inside your own bracket. Engagement from a much larger account does not reciprocate and does not compound.
Where this sits in the ramp
- <500 Newcomers
- 500+ Community Builders
- 1,000+ Nano-Influencers
- 2,500+ Micro-Influencers
- 5,000+ Rising Voices
- 10k+ Mid-Tier
- 25k+ Power Players
- 50k+ Macro
- 100k+ Verified Voices
- 250k+ A-Listers
- 500k+ Mega
- 1m+ Millionaire Club
- 5m+ Vanguard
- 10m+ Titans
- 25m+ Stratosphere
- 50m+ Pantheon
- 100m+ Centurions