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Instagram

Exchanges, content tools and insights

Why it’s free

TikTok

The comment exchange is open

Why it’s free

Exchanges

Help other creators, earn points and request engagement on your own posts.

Start here

How exchanges work Choose an exchange, open any hour, and see who is served first. Points and balances Earn by helping. Each exchange has its own balance. PowerSwap Earn across available exchanges in one session.

Choose your engagement

Comments Read a post and write a relevant comment by hand. Shares Give and receive shares with other creators. Saves Exchange saves on posts worth returning to. Followers Discover accounts and exchange follows manually. Story views View other creators’ stories and request views on yours.

Free tools

Public previews and member tools. Account requirements and allowances are explained on each page.

Create and improve

Post Studio Draft captions, compare variants and improve a post. Hashtag Lab Build relevant sets and audit the tags you use. Bio SEO Make your profile’s topic and audience clearer. Comment tools Prepare thoughtful comments in your own voice.

Understand performance

Account Insights Review account trends and compare periods. Account Report Understand account assessments and suggested improvements. Post Scores Understand per-post analysis and restricted automatic scoring. Viral Predictor Explore an estimate, with its limitations explained.

Check and explore

Caption grader · Podscore Check a caption against the public rubric. No account needed. Shadowban Checker Review public signals with a free account. Not proof of a restriction. Pre-publish checklist Review your account and post before publishing. Browse all tools Find a tool by what you want to accomplish.

Research

Read the evidence, how it was collected and its limits.

Instagram algorithm research Published reports on observed engagement patterns. Hashtag research Published findings on hashtag use and density. Visibility and shadowban guides Explore possible explanations for changes in reach. Follower size and matching How account size relates to creator matching.

Community

Find people to create with and take part in the community.

Find Instagram creators Browse profiles by niche and account size. How the directory works Understand profiles, filters and discovery. Shoutout for shoutout Agree a collaboration and what each person will deliver. Collaboration walkthrough From finding a creator to completing a proposal. Engagement leaderboards See how participation is recognised.

Learn

Get started, learn the basics and find a guide for your next step.

Start here: how PodSwap works A guided introduction to the platform. Your first session A step-by-step guide from registration to participation. Learning centre Find tutorials, growth guides and research. Blog Product stories, practical advice and updates. Glossary Understand the terms used across the site. Research methodology How we collect evidence and explain uncertainty.

Niches

Find guidance for your topic and audience.

Browse niche guides Explore topics across the guide library. Popular niche guides A starting point for exploring the library.

Help

Get an answer, understand the safeguards or see what changed.

Help centre Step-by-step answers for members. Trust and safety Manual participation, confirmations and disputes. Community and feature voting Help shape what gets built next. What’s new Read the product changelog.

Exchanges

TikTok comments are available now. Other exchange types are not released.

Available now

Comment exchange Write relevant comments by hand and request comments on your videos. Free TikTok comments What is free, what points do and how to join. PowerSwap for comments How a session works with the available comment exchange.

Not released · documentation

Watch exchange Not available. Read the proposed workflow. Save exchange Not available. Read how saves would pair with watches. Profile Deep Dive Not available. Read about the profile-visit format. Vote on what comes next Members help choose the next release. No launch dates promised.

How it works

Start with your first comment, then explore the details.

Get started on TikTok Connect an account and prepare your first exchange. All TikTok walkthroughs A guide to every part of the TikTok experience. Open around the clock Why exchanges never close, and who is served first. Who you match with How account size and topic shape a match. Pacing and safety limits Read the participation limits before starting. Points and free participation Earn points by helping and use them to request comments.

TikTok guides

Practical answers about participation, visibility and your account.

Explore TikTok on PodSwap What is available and where to start. Understanding engagement groups How different approaches work and what to consider. Platform rules and participation Read the guidelines and make an informed decision. Why views may drop Possible causes and useful checks. Understanding shadowban claims What you can verify and what remains uncertain. Check your TikTok account status Find the status information TikTok provides.

Learn

Get started, learn the basics and find a guide for your next step.

Start here: how PodSwap works A guided introduction to the platform. Your first session A step-by-step guide from registration to participation. Learning centre Find tutorials, growth guides and research. Blog Product stories, practical advice and updates. Glossary Understand the terms used across the site. Research methodology How we collect evidence and explain uncertainty.

Niches

Find guidance for your topic and audience.

Browse niche guides Explore topics across the guide library. Popular niche guides A starting point for exploring the library.

Help

Get an answer, understand the safeguards or see what changed.

Help centre Step-by-step answers for members. Trust and safety Manual participation, confirmations and disputes. Community and feature voting Help shape what gets built next. What’s new Read the product changelog.

Get the app

The native shell for the growth system. Free, and the same account as the web app.

Android Android 8.0+ Google Play macOS macOS 12+ · Apple Silicon .dmg Windows Windows 10 / 11 · 64-bit .exe Linux Debian, Ubuntu, Fedora .deb iOS Coming soon · internal beta Soon All formats and IT admin builds →
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Shadowban signals

Content repetition

Near-duplicate posts are treated as low-value. This catches recycled templates and the same image reposted with a new caption.

Weight
10 / 100
Window
last 10 posts
Verdict bands
0–25 · 26–59 · 60+

The exact rule

More than 60% of pairs among your last ten posts are over 80% similar.

What to do about it

  • Vary the visual, not just the words. Similarity here is measured on the image description, not the caption.
  • Break up a series with a different format — a carousel between Reels, for instance.
← All shadowban signals How we measure →